El Pollo Norteño relies on an efficient operating system that provides a completely authentic Mexican menu that is truly unique when compared to anything available in the restaurant or QSR space. It was started in 1981 by Anabella and Salvador Corona in Santa Ana, California and the original unit remains in operation today! The first location has been the launch pad for PR and industry recognition of the brand being launched through a franchise program to be focused in the Western U.S. initially.
El Pollo Norteño offers a highly diversified menu with a focus on Mesquite Grilled Chicken. The typical franchisee will operate in a facility designed to be compact and efficient, offering a wide range of potentially available spaces and lower overhead ranging from 1,500 to 2,000 square feet. The extensive menu is designed to have something for everyone! El Pollo Norteño has a proud tradition of serving home-style Mexican food at great prices and a diverse selection to tempt customers to keep coming back.
No matter how large a group, customers find what they are looking for and leave satisfied. Typically, a franchisee will own and operate in a highly visible location in a strip center or freestanding store in a high traffic area with great anchor locations. Local and corporate advertising budgets will assist in driving consistent business through the doors, as well as a strong referral business based on word of mouth.
El Pollo Norteño has the opportunity to be a very strong franchise operation initially in the Western United States where it already has an established following. We see national opportunities to grow the business and replicate the model, but also know and understand the immediate market opportunity in the Southern California market. Organizationally, the operation is very tight and the years of experience in the existing location has allowed El Pollo Norteño to focus on the most successful combination of service and quality.
The El Pollo Norteno business model was created to offer opportunity for people wanting to build a better future for themselves. The company’s founders built the brand around solid family values, a commitment to high quality and an understanding for how to create an ideal restaurant experience for customers. The model centers around great food, at the heart of it all, the product line, food quality and selection of high quality ingredients make a meal at El Pollo Norteno one to remember. With great service, a family influence and careful management of the business model, the success of El Pollo Norteno was extraordinary. As the business, brand and legend of El Pollo Norteno spread, it became clear that national aspirations would be a possibility. With this in mind, the leadership of El Pollo Norteno began the process of franchising to offer the business to new markets and expand the brand to more customers, more families and more communities.
So why would you want to consider El Pollo Norteno?
- You can be in both the growing Mexican QSR industry as well as the explosive chicken industry and still have a life. The El Pollo Norteno business model allows for a work life balance that most full time retail business owners just don’t have with profit margins and hours that allow for a schedule most business owners dream of. We will show you and train you how to build a team and a staff that will allow you to manage your business as opposed to being stuck in your business.
- Our franchise offers strong potential gross profit margins. The product line and menu selections are simple in nature and we operate with a low Food Cost in order to preserve the integrity and financial opportunity of operating a restaurant location.
- Owning our franchise will give you a sense of community. By delivering the combination of experience, product quality and relationship focused customer service, you get to be a centerpiece of your community and part of the El Pollo Norteno family.
- We created the systems and procedures so you can confidently run your franchise. You can learn from our mistakes and successes and skip the learning curve in building your operation with our operations manuals, training platform and intensive ongoing support model.
The strength of El Pollo Norteno
El Pollo Norteno is a specialty Mexican QSR food service model which offers a delicious selection of Central and South American food items which can be carried out or enjoyed at the location. Our brand, convenient locations and exceptional product quality have been attracting customers for years. Let us show you how to create your own business and enjoy the benefits of entrepreneurship in your market! As a family-owned-and-operated business, we care about the quality of our product and our reputation among our patrons, you can expect the same care and attention as part of the El Pollo Norteno family.
Contact El Pollo Norteno franchise department for additional details.