The following are common questions and answers pertaining to El Pollo Norteno franchise opportunity. Please review the Q&A below and feel free to contact us with any further questions you may have so that we may assist you in making a well-informed decision.
HOW DO I GET CUSTOMERS INTO MY NEW LOCATION?
El Pollo Norteno has defined and developed a proven local marketing and advertising system – which will get you known in the market place and maximize exposure, in addition, we will help you find and negotiate the best possible location for your business to increase awareness and visibility for the brand in your market. Through great branding and professional messaging, you will quickly become known as the place to be for great, high quality Mexican Food!
IS THERE REALLY THAT MUCH OF A MARKET FOR MEXICAN QSR RESTAURANT BUSINESSES?
YES! According to the USDA, the majority of all Food Dollars spent in the U.S. are spent eating out and this trend is continuing to grow with the improving economy:
“For a typical dollar spent in 2012 by U.S. consumers on domestically produced food, including both grocery store and eating out purchases, 31.1 cents went to pay for services provided by foodservice establishments, 15.8 cents to food processors, and 13 cents to food retailers.”
The demand for quality, value-oriented Mexican food in most markets continues grow throughout the United States, El Pollo Norteno offers you the opportunity to take advantage of this market trend and build your own business using a validated business model and operating platform.
HOW MUCH IS THE FRANCHISE FEE?
The franchise fee for an El Pollo Norteno Franchisee is $40,000, you will also need to invest in a short term lease for the business, initial inventory and other miscellaneous costs.
DO I NEED TO HAVE EXPERIENCE WITH THIS TYPE OF WORK?
No. Although restaurant or food service experience is a plus, El Pollo Nortenowill provide you with hands-on technical training at our training locations before you open your “doors” for business. El Pollo Nortenoprovides assistance during your restaurant opening and will work with you on an on-going basis both in your territory through virtual support to develop a growing number of new business resources.
DOES EL POLLO NORTON HAVE BRANDING IN PLACE FOR ME?
Yes. Our El Pollo Norteno signage, website and brand program have been strategically designed to contribute to your operation’s business potential. Your branding plays an important role in maintaining your company’s presence and professionalism in your local market.
Contact El Pollo Norteno franchise department for additional details